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STORY

The Begin of The Empire

Halsey Enterprise was founded in 1981, where begin at the Heysong Sarsaparilla factory. The founder was contemplating the company's direction when he happened to look up at the ceiling fan in his office on a hot summer day. He pondered deeply that ceiling fans as a familiar product for years in US daily life, but why not introduced them to Taiwanese households, and allow more consumers to enjoy the convenience and energy-saving benefits of ceiling fans? By some chance, the story of fan manufacturing began, the founder and his business partners started the development of ceiling fan products and brought a different experience to every customer.

The Beating Hearts

1981

The Beating Hearts

Influenced by the distinctive style and design of the US ceiling fan, we started our manufacturing business from the core of the ceiling fan - the motor, which endows the most important core of the ceiling fan. We developed the traditional AC motor in 1984, and obtain the international quality patent certification, which is also the key factor for Halsey to start the manufacturing process of ceiling fans afterward.

1983

Cooling Solution - Ceiling Fan

Ceiling fans have been associated with energy development for over a century. It was not until the energy crisis in the 1970s that people realized that ceiling fans were a highly effective appliance in terms of environmental protection. However, unlike other household products that had a modern look under the influence of the post-war design trend, there are only old-fashioned fans with traditional classics that could be used back then.

1989

The Start of Mass Production

In 1989, we began mass production of ceiling fans in order to meet different needs from abroad markets. Also to fulfill the delivery time for customers, we adapt machinery equipment into our production line and effectively enhance production operations efficiency.

1991

Every Component Is Its Work of Art

The process of manufacturing ceiling fan parts is to meet the perfect balance between production and craftsmanship. Halsey explores different manufacturing methods so that the design vision into a reality. During the research and development process, we adapt multiple materials in order to achieve a unique product appearance.

Cooling Solution - Ceiling Fan

1997

Quality Certified

We have passed the ISO9002 international factory manufacturing management certification, and our whole product series passed UL, ETL, TÜV, and other well-known international certifications in 1997. As the leader of the ceiling fan manufacturer industry, we’re also the first company to set up a professional laboratory which in accordance with UL certification and lead the company's quality certification internationalization.

Quality Certified

1991

The New Extension of Halsey

In order to improve our production efficiency and meet the demand of the European and American markets, a new factory was completed in 1991, which introduced more automated machinery and equipment to enhance the efficiency of the manufacturing process and develop a more comprehensive approach to our business.

Introduce The Modern Style

1990

Introduce The Modern Style

The post-modern classic ceiling fan was first designed and developed in 1990, which is our collaboration with Modern Fan Company, the originator of contemporary ceiling fans in the United States. The classic STRATOS fan is still popular with its timeless contemporary forms until now. Moreover, this collaboration was the turning point for Halsey to start designing high-end ceiling fans.

1981

A Family Run Business
Throughout Generation We are

The transmission and inheritance of family business has been from generation to generation, and this is the recognition of our family business philosophy. We want to deliver our family core values through the timeless design of home appliances and the importance of promoting home life values.

1996

Achieving The Sophistication

In the 1996s, we adopted the technology and processing methods by using modern machines to remove the rough edges through barrel polishing. The as-cast metal and the abrasive collide process was to remove the unevenness and obtain a smooth surface which to ensure the smoothness of the appearance before coloring process.

1996

Innovation In Making

In the 90's, in order to industrialize our craftsmanship, we explored the essence of metal with advanced technology. Craftsmanship is the artistry process and through the processing methods, we’re able to perform diverse appearances of ceiling fans design, and also to create more plasticity products.

A Family Run Business<br>Throughout Generation We are

2007

State of The Art Technology

In 2007, Halsey introduced robotic arm equipment with high precision from ABB Sweden, which not only improves the quality of manufacturing and technology but also turns the page of modern automation technology and innovation. With precise production lines and development strategy, we’re able to increase our production capacity tremendously.

State of The Art Technology

2012

Timeless Design

Since revealing the new chapter of the design form in 2012, we have breakthrough the traditional design concept of ceiling fan products. We aim to create products that focus on simple design and bring a quality of comfort to daily life which makes it simple for customers to create a cohesive and sophisticated look in their daily homes.

Begin of The New Era<br>China Factory Expansion

2000

Begin of The New Era
China Factory Expansion

In the year 2000, we established a subsidiary in China to expand our production plant and attract more partners to join this family. The expansion of the plant improves production and meets the delivery needs, in addition to providing local employment opportunities and reflecting our social responsibilities.

2007

Where Design Comes To Life
At Our Atelier

The workshop is the magic space where our inspiration realizes into reality. The craftsmen and designers work together from the prototype to the commodification which visualizes the inspiration of imagination into craftsmanship. We want to communicate the original idea of designers, and also to create timeless products.

2000 - PRESENT

Every Part Is The Work of Art

The ductility and malleability of ABS plastic allow the ceiling fan to be performed with a more organic shape, meanwhile to be mass production. Meanwhile, the plastic blade also solves the bending issues of traditional blades due to years of use. In recent years, due to the corporate responsibility for the sustainable development of our planet, we implement recycled ABS plastics to reduce waste and achieve environmental sustainability during our production processes.

2006

The New DC Motor

The innovative energy-saving technology of DC motors economizes nearly 50% of energy consumption, and enhances better dynamics and stability of the products, resulting in more refined performance and lower energy consumption that creates the future pioneer of comfortable energy efficiency. By reducing materials and energy consumption, we strive to create a sustainable mode of production.

1997 - Present

Each Part Are Unique,
But Match Perfectly When All Combine

During the design and production process of ceiling fans, each unique part is an expression of craftsmanship. Each part is one of a kind and through the combination, it can reach a perfect balance. The product presents not only the product itself, but also we hope the customers are deeply moved and inspire their senses of aesthetics.

Where Design Comes To Life<br>At Our Atelier

2019

All New Brand Images

In 2019, we reassess our brand image and integrate design aesthetics into our product form and design minimalist products that are suitable for modern spaces. At this moment, we're able to present a new brand image by breakthrough the existing framework.

2018

Creation of Kubrick

We begin from an original intention, focus on practical and aesthetic design as our fundamental, and concern the value of our brand. In 2012, we established our own brand KUBRICK, endowed with a unique aesthetic and hope to build convenience for home life. We aim to create the core value through our product in every customer’s daily life.

A Fresh Breeze<br>The Wilderness Imagination

2012

A Fresh Breeze
The Wilderness Imagination

KUBRICK combines craftsmanship and technology to reform the essence of solidwood; from the visual to the user experiences which approach the ideal design imagination. The fan blade shape conveys the warmth of solidwood and that is all the reason we aim to present the design through different materials so that the craftsmanship heritage can be integrated into each daily life experience.

2012

Translation Of The Form of Art

The transformation of aesthetics begin in 2012, we focus on the beauty of the blade shape, and transform nature into a realistic form, without superfluous design, barely emphasizing the sophistication of the ceiling fan shape, and creating a more comfortable home environment in the search for the ultimate balance.

2021

All New Timber Collection

We adapted natural elements into our new ceiling fan collections in order to create more boundless design. The selected wood grain of each ceiling fan blade is one of a kind and the wood texture is derived from the difference in natural growth, which allows the solid wood ceiling fan suitable for different tastes. We value combining technology and traditional crafts in order to reform the manufacturing process with organic imperfection, resulting in a warm and authentic tactility.

2012

Suspension System In Design

We think outside the box and break through the traditional suspension frame by analyzing the shapes of ceiling fans and the architecture. Inspired by the lighthouse, the minimalist shapes create a modern style instead of the traditional combination of canopy and downrod.

Translation Of The Form of Art

2012

The New Warehouse
Logistic System

By implementing the efficient system of material management, we aim to elevate our integrated warehouse system and effectively enhance production efficiency.
Through streamline production, it helps to increase the production capacity without compromising the quality.

2022

Every Part Tells A Unique Story

Every detail is compelling a unique story of the product itself. The product design combined with the craftsmanship in order to create our imagination without limitation. We not only give a new lease of life to our products with our years of aesthetic experience but also endeavor the ideation into our design progress and let the creations could have more connection with the user in space.

PRINCIPLE OF KUBRICK DESIGN

Discover our design
philosophy